How much should you actually spend on ads? Pick your industry, set an enquiry target, and get a realistic monthly budget in rupees — based on 2026 India click costs, not guesswork.
Estimates use 2026 India benchmark click costs and typical conversion rates for your industry. Media spend only — agency fees and GST not included.
The click costs behind this calculator. Search clicks cost more than Meta clicks — but they convert better, because the person was already looking for you.
| Industry | Google Search CPC | Meta CPC | Typical conv. rate |
|---|
Ranges compiled from published 2026 India benchmarks and our own campaign data. Your city and competition shift these.
Your budget is just leads you want × cost per lead. Cost per lead is your click cost divided by your landing page conversion rate. That second part is where most Indian businesses overspend: they pay for clicks and send them to a homepage that converts at 1%, when a proper landing page converts at 4–6%. Same budget, four times the leads.
Google's systems need conversion data to optimise. A budget that buys fewer than ~300 clicks a month rarely produces enough data, so the campaign never improves. If the calculator's low end is beyond your budget, it is usually smarter to fix your Google Business Profile and organic presence first, then come back to ads.
Run the low-end budget for 4–6 weeks, measure your real cost per lead, then scale what works. Committing the high-end number on day one just means paying more for the same learning curve.
For most local service businesses, ₹15,000–₹30,000 per month is the practical starting range — enough lead volume and data to optimise against. E-commerce and competitive categories like real estate usually need ₹50,000+ per month. Below roughly ₹10,000 a month, campaigns rarely gather enough data to improve.
That's the same maths run backwards, and we built a separate tool for it: the Google Ads leads calculator takes your monthly budget and predicts the enquiries it should produce for your industry.
Search clicks typically run ₹15–₹150 depending on industry. Restaurants and salons sit at the low end (₹10–35), healthcare and education in the middle (₹25–90), and legal, B2B and real estate at the high end (₹40–150). Meta clicks are cheaper but convert at a lower rate.
Google Search captures people already looking for your service — fewer leads, higher intent. Meta reaches people who weren't searching — cheaper clicks, lower conversion, more follow-up needed. Urgent-demand services (repairs, clinics, legal) usually start with Google; visual and impulse categories (food, salons, D2C) often start with Meta.
It uses 2026 India benchmark CPC ranges and typical conversion rates by industry — treat the output as a realistic planning range, not a quote. Your city, competition, landing page and campaign structure move the real number. We keep the assumptions conservative so surprises land in your favour.
No — this is media spend only, the money paid to Google or Meta. Agency management in India typically adds ₹5,000–₹25,000 per month depending on scope, or a percentage of spend for larger accounts.
Send us your calculator result and we will tell you — honestly — whether ads are the right first move for your business, and what we would run.
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