Nex2Link
Free Tool

Free website speed audit for Indian businesses

Test your website the way a real visitor on a phone actually experiences it, then get your results in plain business language, not developer jargon.

Runs Google's own PageSpeed Insights test on a simulated mobile phone, checking speed, accessibility, SEO, and best practices, with a desktop score for comparison. Free, no signup, your website's content is never stored.

Your website audit checklist

Every free audit checks the same things a paid agency audit would start with:

  • How fast your main content appears on mobile (Largest Contentful Paint)
  • Whether your page jumps around while it loads (Cumulative Layout Shift)
  • How quickly your page responds once it's loaded (Total Blocking Time)
  • How much data your page sends to a visitor's phone (total page weight)
  • Whether Google has enough real visitor data to show you, not just a lab simulation
  • Whether your site is properly secured and set up for mobile screens (HTTPS, mobile viewport)
  • Basic SEO fundamentals: title tag, meta description, and whether search engines can crawl your page
  • Basic accessibility: image alt text, link labels, and readable text contrast

What "mobile, throttled" actually means

We test on a simulated mid-tier phone on a throttled connection roughly matching the slower half of real-world 4G, the same test Google's own PageSpeed Insights runs, not a desktop or fast office broadband best-case scenario. That matters because most Indian visitors reach a small business site from a phone, often on a mobile data connection.

Why speed costs you money

It's not just about visitors leaving

Google doesn't publish an exact formula linking load time to your ad bill. What it does publish is this: Landing Page Experience is one of only three things that make up your Quality Score, the other two are expected click-through rate and ad relevance. A lower Quality Score means you pay more per click to hold the same position in the results. A slow page is one of the most common reasons Landing Page Experience comes back "Below average." One thing worth knowing: Landing Page Experience is scored per page, not for your whole website, so test the exact page your ads send people to, not just your homepage.

For context: only 48% of mobile websites worldwide pass Google's own Core Web Vitals test (HTTP Archive Web Almanac, 2025). So if your score isn't perfect, you're not unusual. "Not unusual" still costs you visitors and ad spend though, which is exactly why this audit exists.

It's not your network's fault

Jio and Airtel's 5G networks now average 200+ Mbps in India (Ookla, 2025) and Airtel leads on 5G download experience with Jio ahead on availability and upload speed (Opensignal, June 2025), but that's usually not why a site feels slow. Latency (the back-and-forth delay before any data even starts moving) and how your page itself is built matter more than raw network speed. That's what this test actually measures.

Website audit questions

Why is my website slow?

Usually one of a few things: images that are too large, too many scripts loading before your content shows, or a slow web hosting server. Run the free audit above and we'll show you exactly which of these is slowing your specific site down, not just a generic list.

How do I test my website's speed?

Enter your URL above and click "Run free audit." We run Google's own PageSpeed test on a simulated mobile phone and translate the result into plain language, no signup, no technical knowledge needed.

How is this different from PageSpeed Insights?

It's built on the same test Google's own PageSpeed Insights runs. We're not hiding that. What we add is the translation: instead of a score and technical terms, you get plain language on what it means for your visitors and your ad spend, plus the fixes that will help most, in the order to do them.

Why do you focus on mobile instead of desktop?

We show you both scores, but lead with mobile. Most visitors reach a small business website from a phone, often on a mobile data connection, not a fast office broadband line, so that's the experience that actually affects your business. Your desktop score is shown too, just smaller, as context.

What if I don't see "real visitor data" below my score?

Google only shows real visitor data for sites with enough traffic. If yours doesn't show it, that's normal for a smaller site, not a red flag. Everything else on this page is still a real simulated test, run exactly the way Google runs it.

Does a fast score guarantee my ads will perform well?

No. Speed is one factor among several. But a slow site is a common, cheap-to-fix reason ads underperform, worth ruling out before you assume your targeting or creative is the problem.

Is my website's data stored anywhere?

We don't save your website's content or its address anywhere. Running the test passes your URL through our own server to Google's PageSpeed service, which does the actual testing, and it isn't written to a log or a database on the way. We also log basic usage stats, like your score, the same way we do for every page on this site, but never your website's address or its content.

The score took thirty seconds.
A proper website audit takes a person.

This page runs the same free, automated test anyone can run. Send us your result and someone on our team will go through your site by hand: a real website audit, not just a script, then tell you honestly what's actually worth fixing first.

Request a free audit →