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Nex2Link Blog

Practical, no-jargon guides to Instagram, Google Ads and lead generation, written from campaigns we actually run for clients in Navi Mumbai. Tactics you can apply this week, not theory to bookmark.

Latest articles

6 articles
Bar chart showing 90.2 per cent of 10,203 Google reviews of Indian marketing agencies are five star, with two and three star reviews almost absent
Jai Parve 17 Sep 2026
Original research8 min read

We Read 10,203 Google Reviews of Indian Marketing Agencies

90.2% are five stars and not one of 79 agencies rates below 4.0, so filtering for “4.5 and above” removes six of them. What agency reviews in India actually measure, and the thirty-second check that works instead.

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Diagram showing a tall maximum cost-per-click bid bar beside a shorter actual cost-per-click bar, the amount the auction actually charges
Jai Parve 14 Sep 2026
Google Ads9 min read

Google Ads Cost in India (2026): What You Actually Pay Per Click

Every published CPC table for India contradicts the next one. Here is what Google's own documentation says sets your price, why the benchmarks disagree, and our own 2026 India benchmark click costs.

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Diagram showing one lead form splitting into a real person who wants what you sell and a real person who was never a fit
Jai Parve 12 Sep 2026
Meta Ads6 min read

Meta Ads Fake Leads? Why Your Leads Are Real, Just the Wrong People

Your Facebook or Meta ads leads probably aren't bots. Here's what Meta's own documentation says about lead quality, and how to check the real reason before you blame fraud.

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Diagram comparing an ad account owned by your business versus one owned by your agency's Business Manager
Jai Parve 12 Sep 2026
Choosing an Agency7 min read

How to Choose a Meta Ads Agency in India: Questions to Ask Before You Sign

Almost nobody asks who actually owns the ad account before they sign. Here is how ad account ownership works on Meta and Google, and the questions to ask before you commit.

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Two columns showing what doctors in India are allowed and not allowed to advertise
Jai Parve 6 Sep 2026
Healthcare9 min read

Can Doctors Advertise in India? What the Rules Actually Allow in 2026

The MCI Code of Ethics 2002 is the rule that applies, the NMC 2023 regulations are not in force, and the line between informing patients and soliciting them is clearer than most agencies admit.

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An agency management fee and ad spend shown as two separate bills
Jai Parve 2 Sep 2026
Pricing8 min read

How Much Does Digital Marketing Cost in India? A 2026 Pricing Guide

Real numbers for social media, Google and Meta ads, and websites, plus the difference between an agency fee and ad spend that catches most businesses out.

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Organic Instagram content compared with paid ads
Jai Parve 27 Aug 2026
Instagram Marketing6 min read

Posting on Instagram Every Day But Still No Leads? Here is What is Actually Wrong

Likes and views are not the same as enquiries. Learn where the journey breaks and how to connect your content, offer, landing page and ads into a lead-generating system.

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